In response to the crisis in the Amazon, Greenpeace has launched a global campaign urging fast-food giants Burger King, McDonald’s and KFC to reject President Jair Bolsonaro’s anti-environmental agenda and goods linked to destruction of the Amazon.
Close to 2.5 million hectares of land —including significant new deforestation — was burned in Brazilian Amazon during August, according to new data published by INPE on September 3. The number of fires in the Amazon increased by 111% since the start of President Bolsonaro’s presidency. According to the IPCC, animal agriculture — the production of livestock and animal feed – is responsible for 60% of food-related greenhouse gas emissions as well as being the leading cause of deforestation.