The 'Save the Arctic' movement took part in the world’s largest participatory art project - the acclaimed INSIDE OUT Project - by creating a unique art piece at the North Pole. Over a thousand self portraits were submitted from all over the world by individuals calling for a ban on destructive industry in the Arctic. These were combined into a massive composite eye image, which was carried to the top of the world and placed there on the Arctic ice by a group of activists after a gruelling seven day trek.
INSIDE OUT is a large-scale participatory art project, a creation of Parisian artist JR, that transforms messages of personal identity into pieces of artistic work. Everyone is challenged to use black and white photographic portraits to discover, reveal and share the untold stories and images of people around the world.