'Save the Arctic' LEGO Scene at US Capitol

Greenpeace sets up a 'Save the Arctic' protest scene made from LEGO on the mall near the US Capitol Building. Greenpeace is urging Lego to cut ties with Shell and help 'Save the Arctic." For the last few years Shell has been using LEGO’s brand to clean up its image as an Arctic oil driller. 16 million Shell branded LEGO sets have been sold or given away at petrol stations in 26 countries.

Unique identifier: GP0STOGRH

Type: Image

Shoot date: 24/06/2014

Locations: Capitol Hill, North America, United States of America, Washington, D.C.

Credit line: © Tim Aubry / Greenpeace

Size: 6212px × 4589px 12MB

Ranking: ★★★★★★★ (A)

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'Save the Arctic' LEGO Scene at US Capitol

Greenpeace sets up a 'Save the Arctic' protest scene made from LEGO on the mall near the US Capitol Building. Greenpeace is urging LEGO to cut ties with Shell and help 'Save the Arctic." For the last few years Shell has been using LEGO’s brand to clean up its image as an Arctic oil driller. 16 million Shell branded LEGO sets have been sold or given away at petrol stations in 26 countries. It’s not only helped Shell sell more petrol (7.5% rise during the promotion) it is also starting to build brand loyalty with the next generation of consumers, voters, investors, business leaders and politicians. That’s why Greenpeace says: If you want to stop Shell polluting the Arctic, you have to stop Shell polluting our kids’ minds.

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'Save the Arctic' LEGO Campaign Around the World

LEGO Drop Shell Campaign (All Photographers)

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