Apple Store in London

The Apple Store in Covent Garden, London.
Greenpeace's international 'Clean Our Cloud' campaign is calling on industry laggards Apple, Microsoft, and Amazon to join the growing number of tech companies who are taking steps to power their electronic data centers substantially with renewable energy.

Unique identifier: GP042AZ

Type: Image

Shoot date: 17/03/2012

Locations: London, Northern Europe, United Kingdom

Credit line: © Emma Stoner / Greenpeace

Ranking: ★★★★★★ (B)

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Apple Store in London

Images of the Apple Store in Covent Garden, London. Greenpeace is demanding that Apple switches from coal to renewable energy sources to power their cloud computing data center. As more people around the world use the cloud to store and share photos, videos, and documents, IT companies have to build more data centres (buildings so large they are often visible from space) that house thousands of computers and consume tremendous amounts of electricity. Some data centres use as much electricity as 250,000 European homes. The report research found that if the cloud were a country its electricity demand would currently rank 5th in the world, and is expected to triple by 2020.

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