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Keywords
Actions and protests
Animal likeness
Forests (campaign title)
Jaguars
KWCI (GPI)
Meat and Dairy (campaign title)
Outdoors
Photo opportunities (action tactic)
Props
Public engagement
Supermarkets
Tesco Supermarkets
Trucks
Life-size Animatronic Jaguar Visits Tesco Stores in Royston
A life-size animatronic jaguar, roaring from the roof of what appears to be a Tesco delivery van, greets staff and customers at a Tesco store in Royston. Greenpeace UK is taking the van and its angry occupant on a tour of Tesco stores to raise awareness of the supermarket’s part in the destruction of forests like the Amazon.
Unique identifier:
GP1SUMOM
Type:
Image
Shoot date:
24/11/2020
Locations:
Europe
,
Hertfordshire
,
United Kingdom
Credit line:
© Luca Marino / Greenpeace
Ranking:
★★★★ (E)
Containers
Shoot:
Life-size Animatronic Jaguar at Tesco Stores across the UK
A life-size animatronic jaguar, roaring from the roof of what appears to be a Tesco delivery van greets staff and customers at Tesco stores across the UK. The jaguar, built by Millenium FX alongside award-winning puppetry consultant Mikey Brett (Warhorse), emerges from the top of the van surrounded by forest foliage. Flames engulf Tesco’s strapline on the sides of the van, which had been subverted to read ‘Every Little Harms’.
Greenpeace UK is taking the van and its angry occupant on a tour of Tesco stores to raise awareness of the supermarket’s part in the destruction of forests like the Amazon.
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