Greenpeace hangs a seven meter banner on the downtown Auckland Foodtown supermarket which reads 'Costing us our Oceans?' Alongside, the mascot for the Greenpeace Save our Seas campaign, Sad Fish, hangs in a replica of a bottom trawl net. The message highlights that supermarkets without sustainable seafood policies are supporting overfishing and destructive fishing practices.

At street level, a model of a large piece of coral in a supermarket trolley illustrates the environmental cost of destructive fishing practices.

A team of activists enter the Quay St store, accompanied by a second Sad Fish mascot, to talk with shoppers and ask the manager to implement a sustainable seafood policy and to remove orange roughy from the shelves, because they are caught by bottom trawling.