Supermarket Day Action in the Netherlands

Greenpeace uses ‘Supermarket day’ to confront the branches with the problems behind the unsustainable seafood on their shelves. The billboard on the car reads "Supermarkten: Maak Schoon Schap" and "Stop de verkoop van 'foute' vis", which translates to English as "Supermarkets: Make Clean Shelve" and "Stop selling unsustainable seafood". The red fish 'Gup' represents the bad situation and the green fish 'Gup' the good situation.

In original language:

Zeereservaten Actie Dag van de Supermarkt Nederland

Greenpeace gebruikt de Dag van de Supermarkt om de sector met de problemen van 'foute' vis in hun schappen te confronteren . Op de billboard van de auto staat de tekst "Supermarkten: Maak Schoon Schap" en "Stop de verkoop van 'foute' vis". De guppies representeren de goede en slechte situatie.

Unique identifier: GP01J2D

Type: Image

Shoot date: 03/10/2007

Locations: Europe, West Europe, Hoorn, Netherlands

Credit line: © Greenpeace / Maartje Blijdenstein

Ranking: ★★★★★★ (B)

Containers

Shoot:

Supermarket Day Action in the Netherlands

Greenpeace chases supermarket professionals, who visit supermarkets all over the Netherlands today, with six mobile billboards with the line ‘Supermarkets: stop selling unsustainable seafood’. Greenpeace uses the Dutch yearly ‘Supermarket day,' organised by retail magazine Distrifood, to confront the branches with the problems behind the unsustainable seafood on their shelves. In the supermarkets, Greenpeace volunteers cover unsustainable seafood products with ‘red guppies’ which represent fish in need and ask consumers to sign action cards. Greenpeace wants all supermarkets to stop selling unsustainable seafood and to start drafting a sustainable seafood policy. In Tiel, Greenpeace volunteers wait for the supermarket professionals with six mobile billboards. They will leave in six touring cars, each one of which will be followed by Greenpeace. Every touring car will visit three or four supermarkets, including: Albert Heijn XL in Rotterdam, Hoogvliet Den Haag, Albert Heijn in Oegstgeest, C1000 in Leusden, Spar Express in Utrecht, DekaMarkt in Hoorn and Jumbo in Rotterdam.

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