On the weekend after Black Friday, which marks the beginning of the Christmas shopping season, Greenpeace Taipei launches a campaign in an effort to raise awareness about the effects of people’s shopping habits.
The campaign’s launch takes the form of a 2.5 meter tall woman performer on stilts who wears a dress made of recycled clothing and a shopaholic squad.
They stroll in busy commercial area and hold bags with a sign that reads “Today’s Fast Fashion Tomorrow’s Garbage”.
The performance art is created to highlight findings, which showed that each Taiwan citizen owns around 75 pieces of clothing – yet 20 per cent of these items were seldom worn by their owner.
A recent Greenpeace study, showed that the business model of fast fashion industry is one of the causes of irresponsible consumer behavior.