Clean Our Cloud Action in Turkey

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GP0STO13D

04/18/2012

Greenpeace activists unfurl banners reading: ‘How clean is your cloud?’, in front of the Microsoft building in Istanbul, to call on the company to switch from coal to renewable energy sources for powering their cloud computing data centers. As more people around the world use the cloud to store and share photos, videos, and documents, IT companies have to build more data centres (buildings so large they are often visible from space) that house thousands of computers and consume tremendous amounts of electricity. Some data centres use as much electricity as 250,000 European homes. The report research found that if the cloud were a country its electricity demand would currently rank 5th in the world, and is expected to triple by 2020.

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